Photos via. ilovewildfox
Wildfox Fall 2011 Lookbook
I always love the Wildfox lookbooks for so many reasons. One, the models are simply flawless; two, the clothing is freaking amazing ( I want every single piece); and three, it is just so appealing. Rather than strictly posing and looking artificial, Wildfox always has these fun shoots that have personality. I think that if a company wants to market their clothing in a certain way, they have to go based on the message they're trying to portray and the type of clothing. Wildfox is generally faced towards a younger demographic especially with the logo tees, cropped tops, and in this case retro flare. If the girls were to just stand around looking blankly at the camera, the clothes wouldn't seem as much fun nor desirable. That's why I love the way they present their lookbooks. Even the makeup and styling all-together is perfect. However at the end of the day, the personality and playful vibe they give off, makes the clothing so much more coveted.
"Fall 2011 is inspired by Anita Pallenberg, Elton John, The Rolling Stones, Rock concerts, 1970s magazines and clothes, soft, oversized cardigans and T shirts, stolen rock boyfriends clothes and beautiful, long flowy 70's dresses."
I think I'm in love with that red velvetine hat!